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As a native to San Diego, we often go to the beach, play in the sand and enjoyed a long summer day with family and friends.

As we get older, we still enjoy this and the activities we do evolve. Being at the beach can bring us joy, peace, community and happiness. When we love something, we want to take good care of it.


For our founder, Laura Hendrickson, the main activity turned towards beach volleyball. Being an active player, going pro and being able to travel to many beaches, she experienced beaches that were well manicured and thoughtfully clean and well-maintained. With the support of the City of San Diego, Parks & Rec, our members, our communities and our sponsors, we work toward developing our master plans and keeping our beaches clean and beautiful for all to enjoy.

Join us - Become a member, participate in one of our events or sponsor us today!

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