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As a native to San Diego, we often go to the beach, play in the sand and enjoyed a long summer day with family and friends.

As we get older, we still enjoy this and the activities we do evolve. Being at the beach can bring us joy, peace, community and happiness. When we love something, we want to take good care of it.


For our founder, Laura Hendrickson, the main activity turned towards beach volleyball. Being an active player, going pro and being able to travel to many beaches, she experienced beaches that were well manicured and thoughtfully clean and well-maintained. With the support of the City of San Diego, Parks & Rec, our members, our communities and our sponsors, we work toward developing our master plans and keeping our beaches clean and beautiful for all to enjoy.

Join us - Become a member, participate in one of our events or sponsor us today!

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Giving Back
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Giving Back

We strive to create beauty and inspire people through our activities, art and events.

Left: Laura Hendrickson incorporates local businesses like the Women's Health Center, Olive Baking Company, Cheap Rentals, Miss B's Coconut Club, Guava Beach, Salt Water Culture, Just Get Wet and BouTiki into paintings on the utility boxes at Santa Clara Place in Mission Beach. This project is part of our annual "Clean Sweep" event to keep Mission Beach looking beautiful.

I have walked past this #mermaid #mural painted on a utility box on #missionblvd so many times, I simply love it. This is one of the special things I look forward to seeing every time I am in #SanDiego. such a great vibe Come on, a baby mermaid nursing? Absolutely awesome.”

                                 – Steve Diamond

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